Email Marketing ROI Calculator
Calculate email marketing ROI from list size, open rate, conversion rate, and platform cost.
Returns revenue per subscriber and overall campaign ROI.
Monthly Revenue from Email
Email Marketing ROI Formula
Monthly Revenue = List Size × Open Rate × CTR × Conversion Rate × Average Order Value × Sends/Month
Industry benchmarks (Mailchimp, 2024):
| Metric | Average | Good | Excellent |
|---|---|---|---|
| Open rate | 21.3% | 30%+ | 40%+ |
| Click-through rate | 2.6% | 5%+ | 10%+ |
| Conversion rate | 1–3% | 4–6% | 8%+ |
Revenue per email subscriber (RPE): $1 per month per subscriber is the industry standard. Top-performing lists generate $2–$5/month per subscriber.
ROI = (Revenue − Platform Cost) ÷ Platform Cost × 100